Sports organizations face the question of whether to build their own performance platform or buy a ready-made solution. Developing a custom solution can give complete control over the functionality but requires significant time, money, and resources, including ongoing maintenance. Buying a third-party solution with flexible...

Sports organizations worldwide have embraced innovation and data analytics to enhance their performance on and off the field. American sports are leading this trend, but European football clubs also recognize the value of data analysis. Manchester City, Liverpool, and FC Barcelona are examples of innovative...